About us

We are the Austrian branch of AISIN Europe S.A. and from our Vienna office we take care of Austria, Germany, Switzerland as well as Central and Eastern European countries.

Aisin is a company of Toyota Group that is engaged with over 60 000 employees all over the world in manufacturing and distribution of automotive parts, sewing machines as well as welfare and energy system related products.

Toyota sewing machine history

The first TOYOTA sewing machine was built under the strict supervision of Kiichiro Toyoda himself, the founder of TOYOTA Motor Corporation. Kiichiro Toyoda had a strong belief that home-use products must be "functional" but yet "beautiful" at the same time. The first TOYOTA sewing machine HA-1 type was so highly evaluated that it was allowed to use the same TOYOTA trademark as the TOYOTA automobiles. Since then, TOYOTA sewing machine has continued to progress under the company mottoes of "Quality Supremacy", "User Friendliness" and "Elegant Appearance" with a strong emphasis on "Environmental Awareness". 
 
TOYOTA SEWING MACHINE is a product of AISIN SEIKI CO., LTD, a TOYOTA group company.

Development

1946    

Introduced the first TOYOTA sewing machine HA-1

1952

Reached production of 100,000 units of sewing machines

1953

Introduced first home-use zigzag sewing machine TZ-3

1961

Introduced light alloy zigzag sewing machine Z7221

1962

H222 awarded for it's excellent design (Japan, G-mark award)
Reached production of 1,000,000 units of sewing machiness
Opened New York office as a base of exporting sewing machines to U.S.A

1964

First company to be recognized as a contributor to increasing Japan's export by the Ministry of International Trade and Industry of Japan

1965

Reached production of 1,500,000 units of sewing machines

1966

Opened Brussels office (Belgium) as a base of exporting sewing machines to Europe

1968

Reached production of 2,000,000 units of sewing machines

1970

Established AISIN U.S.A., INC. as a sales base of U.S.A

1971

Introduced super auto zigzag sewing machine
Established AISIN EUROPE S.A. as a sales base of Europe

1972

Introduced electrically powered (built-in motor) portable sewing machine
Established AISIN U.K. LTD to expand sales in U.K.
Established AISIN AUSTRALIA PTY., LTD. as a sales base of Australia

1973

Introduced light alloy free arm zigzag sewing machine
Established LIBERTY MEXICANA S.A. DE C.V. and started manufacturing in Mexico

1976

Introduced electronic sewing machine
Reached production of 3,000,000 units of sewing machines

1977

Established AISIN ASIA PTE. LTD and started sales in Asia

1978

Introduced compact sewing machine "Freenu" series
Established AISIN DEUTSCHLAND GmbH to expand sales in Germany

1979

Introduced computer sewing machine
Established Elite Sewing Machine MFG. Co., Ltd and started manufacturing in Taiwan

1984

Introduced horizontal hook electronic sewing machine

1986

Introduced the first single dial sewing machine in the world

1987

Introduced mini- sewing machine
Entered mail order business in Japan

1988

Introduced home-use over lock machine

1990

Introduced the first horizontal hook mini sewing machine in the world

1991

Introduced 3D designed horizontal hook electronic sewing machine

1992

Introduced computer sewing machine with monogramming function
AISIN U.S.A., INC. merged with AISIN AMERICA, INC. to form AISIN WORLD CORP. OF AMERICA

1994

Introduced SEWIE series based on a survey of 10,000 users

1997

Introduced the world wide hit series RS2000

1999

Reached production of 10,000,000 units of sewing machines

2000

Built the first memorial transparent sewing machine
Introduced full function Home-use over lock machine
Introduced millennium model sewing machine (Limited edition)

2002

Introduced the EZ-ONE series (awarded G-mark, Japan)

2004

Introduced the QB series (awarded G-mark, Japan)

2006

Introduced the SP series in Europe